It also gives advertisers a much better chance of converting those users too.įor an example, let's say that we want to run a campaign promoting Christmas gifts to get shoppers on to your e-commerce app. Why do deep links exist?Īs we’ve covered, deep linking makes moving through any kind of journey between web and apps much easier for users. If you’d like to learn more about this, take a look at our blog post discussing the effects of deep linking in campaigns. Mobile app deep linking brings seamless user experience and can increase your conversion rate and retention rate significantly. Both of these examples are where deep links come into play: deep linking makes these campaigns possible. In this campaign, users would be directed to the sale products page in your app with a single click, without having to search for it or manually type a coupon code. In another example, let’s say you want to regain inactive users through a sales campaign.

In your campaign, you feature a brief sample of the song – and you probably want the user to listen to the sample inside of your app rather than on your website, where they would only see the album cover. To celebrate the release of a new song, you’ve paid tons of money to run a campaign on a popular website.

Let’s assume you’ve published a music app. With this in mind, here’s how to create a deep link and other useful insights related to the topic. Implementing deep links is a sure way to optimize user experience and increase your conversion rates. Mobile app deep linking is a technology that launches an app and opens a specific page once a user clicks a URL on a web page or in another app.

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